GCU News & Blog

Category: DFW Real Estate News

  • Major Development, Infrastructure Votes on Agenda in Dallas-Fort Worth

    Major development and infrastructure decisions are on the agenda in both Fort Worth and Dallas on Tuesday, highlighting the region’s ongoing expansion. In Fort Worth, the City Council will consider an agreement for a massive 858-acre master-planned community, while Dallas transportation officials are holding a public meeting on the redesign of a 3-mile corridor in West Oak Cliff.

    The Fort Worth vote, scheduled for 10 a.m. at City Hall, centers on the Shelton Ranch property located just outside city limits in its extraterritorial jurisdiction. Developer Green Brick Partners is seeking an agreement to build infrastructure for a community that, according to city documents, would allocate 505 acres for homes, 45 acres for apartments, and additional space for schools, parks, and commercial use. Under the proposal, the developer would form a municipal utility district to finance infrastructure, while the city would serve as the retail provider of water and sewer services. The item is currently on the consent agenda, suggesting it could be approved with minimal discussion.

    Shelton Ranch master plan (878 acres, Green Brick Partners) within Fort Worth’s ETJ.

    Fort Worth officials are also set to vote on a revised funding structure for the Evans and Rosedale Urban Village project in the Historic Southside. The development, led by Milwaukee-based Royal Capital Group, is planned to include 184 residential units and commercial space. The new agreement would see the Fort Worth Housing Finance Corp. take ownership of the land. It also includes a $2.5 million forgivable loan from the Department of Housing and Urban Development and $7 million in Tax Increment Financing district funds, which would be allocated to the developer over two phases.

    Meanwhile, in Dallas, city staff will present new details and take public feedback on upgrades to a three-mile stretch of West Davis Street in West Oak Cliff. The project is in early design and focuses on safer walking and biking, with possible additions like landscaping and better sidewalk lighting.

    Residents are invited to review “preferred options for potential roadway alignments” at a meeting scheduled for 5:30 p.m. at Saint Cecilia Catholic School. This transportation project is a component of the city’s broader West Oak Cliff Area Plan, which Dallas City Council approved in 2022 to improve quality of life and help existing residents remain in the district. A timeline for construction has not yet been established as the city continues to gather public input.

  • Starbucks to close six North Texas stores as corporate cuts ripple nationwide

    Starbucks to close six North Texas stores as corporate cuts ripple nationwide

    Starbucks logo illustration with closed sign overlay

    Dallas, Texas — Starbucks is closing six cafés across Dallas–Fort Worth this weekend, part of a $1 billion restructuring that is eliminating nearly 900 corporate roles and trimming the chain’s U.S. and Canada footprint for the first time in years. The shutdowns take effect after service Saturday, Sept. 27, and follow six consecutive quarters of weak sales.

    The closures hit high-traffic corridors like Greenville Avenue and Mockingbird Station in Dallas, downtown Fort Worth, plus suburban spots in Richardson and Plano. A rural café in Italy, Texas, is also on the list. Workers are being offered transfers or severance packages with extended benefits. Starbucks insists union status played no role in the choices.

    CEO Brian Niccol, in a memo last week, framed the move as a portfolio “reset” designed to weed out underperforming stores and focus investment on cafés that can deliver the brand’s promised “third place” vibe. The company plans to end fiscal 2025 with roughly 18,300 North American stores—about 1% fewer than last year, before resuming growth in 2026. More than 1,000 cafés will be redesigned over the next year to look warmer and less like pickup counters.

    The timing underscores how the brand, long synonymous with reliable growth, is navigating a post-pandemic consumer slowdown. Starbucks has rarely finished a year with fewer outlets, and this cutback signals a shift from sheer expansion to tighter curation. Analysts say the company is betting that fewer, better stores can reignite traffic while avoiding the drag of unprofitable locations.

    For North Texas, the closures are targeted, not a retreat. But they mark the new reality: Starbucks is recalibrating, putting efficiency and experience over ubiquity, and reminding investors and customers alike that the coffee giant is willing to pull back before it pushes forward again.

  • Western Wealth Capital Acquires Park Place Townhomes in Euless, Texas

    Western Wealth Capital Acquires Park Place Townhomes in Euless, Texas

    DALLAS, Texas — Western Wealth Capital (WWC) announces the closing of its 130th real estate acquisition – Park Place Townhomes in Euless, Texas. This is Western Wealth Capital’s 22nd multifamily acquisition in the Dallas-Fort Worth market.

    WWC and its investment partners closed on the 97-unit multifamily community of Park Place Townhomes. The transaction was advantageously purchased off-market with the assistance of Brian Murphy of Newmark Dallas. StepStone Real Estate (“SRE”), the real estate arm of private markets investment firm StepStone Group (Nasdaq: STEP), is a major equity partner in the transaction. Park Place is a follow-on investment into an existing WWC/SRE joint-venture initiated by a broader GP-led portfolio recapitalization in 2024.

    Built in 1980, Park Place Townhomes features spacious two-story units with an average size of 1,116 square feet, offering residents a comfortable and well-designed living experience. As part of the acquisition, WWC assumes a 3.07% fixed-rate mortgage from the previous owner, resulting in an estimated $1.6 million in interest savings over the loan term compared to current market rates. The loan assumption was handled by Katie Runyan of Walker & Dunlop.

    This Dallas-area acquisition strengthens WWC’s presence in the U.S. multifamily housing market and reflects the firm’s disciplined investment approach. Ideally situated between Dallas and Fort Worth, the property is just six minutes from Dallas-Fort Worth International Airport and within close proximity to major employers such as American Airlines headquarters, Lockheed Martin, and AT&T Stadium—all reachable within a 23-minute drive.

    “This acquisition comes at an opportune time in the market cycle,” said Jay O’Connor, Vice President of Acquisitions at WWC. “We’re acquiring this asset at 42% below current replacement cost, which presents a compelling opportunity for equity growth and attractive returns.”

    Doug Mather, WWC’s Chief Investment Officer, echoed this sentiment: “We’re seeing clear buying signals in the market, with property values down 30–40% from their peak, rent growth poised to rebound, and job growth remaining strong. Park Place Townhomes offers a rare chance to invest near the bottom of the market in a highly desirable product located in a prime area.”

    About Western Wealth Capital

    WWC has developed a proven system for investing in multifamily properties in key real estate markets across the U.S. WWC offers investment partners the opportunity to invest in properties with substantial value-add opportunities. Since its inception, WWC has successfully completed more than $6.4 billion in real estate transactions, acquiring 130 multifamily assets representing more than 29,000 total units.

    WWC’s vision is to build wealth for its investment partners with exceptional returns. A people-first approach promotes excellence at every point, with highly efficient operations and a true commitment to our communities. The company’s current portfolio of assets under management includes 35 multifamily rental buildings across five different U.S. metropolitan areas located in the Sun Belt region.

  • Highwoods Properties buys 3,057‑space Charlotte garage for $110M

    Dallas, TX. — Highwoods Properties Inc. (NYSE: HIW) has purchased SEVEN20 at Legacy Union, a 14‑story, 1.1‑million‑square‑foot parking garage at 720 S. Church St., from Dallas-based real estate firm Lincoln Property Co. for $110 million. The deal closed Aug. 21, according to Mecklenburg County property records.

    The structure, which is among the largest parking facilities in the Carolinas, primarily serves Legacy Union’s office tenants and event traffic near Bank of America Stadium. It includes 14,360 square feet of ground‑floor retail along Church Street and a pedestrian bridge on the fifth level that links directly to Bank of America Tower at 620 S. Tryon St. Lincoln will continue to manage the property.

    Highwoods plans roughly $1.5 million in near‑term upgrades; details weren’t disclosed. The garage is expected to generate about $8 million in net operating income over the first four quarters after the sale.

    By the numbers:

    • Implied cap rate: ~7.3% (based on $8M NOI on a $110M price)
    • Price per space: ~$36,000 (3,057 spaces)
    • Price per square foot: $100
    • Planned upgrades: ~1.4% of the purchase price (≈ $491 per space)

    CBRE’s Patrick Gildea and Matt Smith represented Lincoln in the transaction. Highwoods did not use a broker.

    Lincoln executives called the garage the operational center of the Legacy Union campus, critical for office users during the workweek and a workhorse on event days around the stadium. The company said the sale was off‑market. Lincoln and its investment partner, Goldman Sachs, had tested buyer interest in recent summers but waited until they believed pricing reflected the asset’s value.

    The purchase deepens Highwoods’ footprint at Legacy Union. The REIT acquired Bank of America Tower in 2019 for $441.6 million and SIX50 in 2022 for $201.2 million. Elsewhere in Charlotte, Highwoods also owns Capitol Towers and One, Two and Three Morrocroft Center in SouthPark.

    Legacy Union, a 10‑acre, class‑A office district developed by Lincoln in partnership with Goldman Sachs, has delivered in phases: the parking garage and Bank of America Tower (2019); SIX50 (2020); Honeywell’s headquarters (sold in 2021 for $275 million to PRP Real Estate Investment Management); and Legacy Union 6HUNDRED (2024). Lincoln says 6HUNDRED is the only delivered asset there it still owns and may eventually sell.

    The deal consolidates control of key campus infrastructure under a landlord that already owns two neighboring towers, a setup that can streamline access, pricing, and operations for tenants. With downtown parking demand supported by both office users and stadium events, the income profile of this garage offers a buffer as the office market continues to adjust.

  • Dallas’ trophy office tower fetches $218 million, setting a 2025 high-water mark

    Source: linkatuptown.com

    A newly built high-rise in Dallas’ Uptown district has changed hands in what brokers say is the most expensive office sale in the Dallas–Fort Worth area this year. Cousins Properties, an Atlanta‑based real estate investment trust, has purchased The Link at Uptown for roughly $218 million. The 25‑story tower, completed in 2021, totals 292,000 square feet and is about 93.6% leased.

    The deal, announced July 31 by Newmark Group Inc., surpasses the previous record set by this month’s sale of Sterling Plaza and underscores strong demand for high‑quality office space in DFW. “This transaction is a resounding endorsement for Dallas‑Fort Worth and a clear indicator of the market’s strength,” Chris Murphy, one of the Newmark vice chairmen who arranged the sale, said in a statement.

    Inside The Link

    Located at 2601 Olive St., The Link offers panoramic views and an amenity floor with a tenant lounge, fitness center, conference facilities and an outdoor terrace. The Class‑AA building houses a mix of tenants spanning finance, law and advertising, including Houlihan Lokey, McGuireWoods and PMG. According to research firm Yardi, its leases carry a weighted average term of more than nine years.

    Kaizen Development Partners built the tower using a US$128.3 million construction loan from Goldman Sachs in 2020 and delivered it a year later. At the time of sale, the asset was encumbered by a $143 million loan from JPMorgan Chase due in 2028. Cousins financed the purchase with excess proceeds from its unsecured bond issuance and the settlement of previously forward‑issued shares.

    The record-setting sale comes amid signs of resilience in the North Texas office market. A Newmark analysis notes that Dallas‑Fort Worth ranks first in projected job and population growth through 2026 and boasts one of the nation’s top return‑to‑office rates.

    Still, the office sector is navigating a long recovery. A recent JLL report cited by WFAA found that large office users are scouting roughly 7.6 million square feet of space across the Metroplex — the strongest leasing pipeline since 2019 and more than double last year’s 3.3 million square feet. Actual leasing activity, however, slipped from 3.1 million square feet in the first quarter to 2.4 million in the second.

    Kaizen isn’t stepping away from Uptown; the developer has started abatement and demolition at a site on Harry Hines Boulevard that could see another office tower as well as condos and a hotel. Cousins, meanwhile, adds The Link to a Dallas‑area portfolio that includes 5950 Sherry Lane in Preston Center and the mixed‑use Legacy Union project in Plano. Collectively, the flurry of deals and development suggest investors are willing to pay a premium for trophy assets even as the broader office market continues to heal.

  • Texas county faces lawsuit from nation’s largest homebuilder over infrastructure costs

    Homebuilding giant D.R. Horton has sued Rockwall County, Texas, escalating a dispute that could set a pivotal precedent for who pays to expand infrastructure in some of the state’s fastest-growing regions. The lawsuit comes after local officials sought to make the developer shoulder millions of dollars in costs for roads, utilities, and emergency services tied to a major new subdivision.

    At the heart of the clash is River Rock Trails, a planned 418-home community on 85 acres in unincorporated southern Rockwall County—just outside the Dallas-Fort Worth area, where growth has surged. County leaders insist developers should pay a fair share to help expand services like roads, water lines, and police coverage that new residents will inevitably need. They argue that without such contributions, longtime taxpayers would end up footing the bill.

    In February, Rockwall County adopted stricter rules requiring developers to fund portions of 16 types of infrastructure. By December, officials had calculated D.R. Horton’s expected share, including roughly $339,000 to improve Farm-to-Market Road 548 near the project site.

    D.R. Horton pushed back on paying the full slate of costs. The company countered with an offer: it would pay for road upgrades and add about $529,000 to help hire two sheriff’s deputies. The county initially rejected the compromise. By the time officials reversed course and tried to accept the limited offer, D.R. Horton had already withdrawn it, frustrated that its earlier proposal had been rejected.

    In June, D.R. Horton and landowner DMDS Land Co. filed suit, claiming Rockwall County imposed “unreasonable and disproportionate” fees that violated their property rights under Texas law. They’re seeking damages and legal costs, while also challenging the county’s authority to demand extensive developer payments.

    The showdown highlights a broader tension across Texas. As booming suburbs push new subdivisions beyond city limits, local governments are grappling with how to fund the infrastructure to support them. One common tool is the use of municipal utility districts (MUDs), which levy extra property taxes on homeowners in new developments to repay bonds for water and sewer systems. River Rock Trails has a MUD in place for those basics—but county roads and public safety often require separate arrangements.

    Recent shifts in state law have further complicated matters. Texas Senate Bill 2038, passed in 2023, made it easier for landowners to remove properties from a city’s extraterritorial jurisdiction (ETJ). That move lets developers avoid city annexation and the stricter regulations or fees that typically accompany it, pushing more responsibility onto counties that historically had limited planning powers.

    Rockwall County Judge Frank New has defended the county’s push for developer contributions, warning that without them, existing residents would effectively subsidize large private projects. “We welcome growth, but not at the expense of people who’ve lived here for years,” New said in a recent statement.

    The stakes are significant for both sides. D.R. Horton, the nation’s top homebuilder by volume with nearly $37 billion in 2024 revenue, has extensive holdings in North Texas. A favorable ruling could encourage similar large-scale developments outside city oversight. For Rockwall County, the case could determine how aggressively local governments can require developers to offset the costs of rapid growth.

    For now, construction on River Rock Trails is on hold pending the court battle, leaving developers, county officials, and other fast-growing Texas communities watching closely. As suburbs keep expanding into once-rural territory, the outcome may help define who ultimately pays to build the roads, extend utilities, and bolster public safety.

  • Catastrophic Texas floods kill over 100 as communities rally relief efforts

    Flooded street in Kerrville or Hunt

    Kerrville, Texas—Flash floods tore through Central Texas over the Fourth of July weekend, killing more than 100 people and leaving dozens missing, officials reported. The Guadalupe River rose an astonishing 26 feet in just 45 minutes. Entire communities were inundated, and widespread destruction followed.

    Among the hardest-hit locations was Camp Mystic, an all-girls Christian summer camp in Hunt, where 27 campers and staff members lost their lives, and 10 girls along with a counselor remain unaccounted for. The camp draws attendees from across Texas, including the Dallas-Fort Worth area. Former First Lady Laura Bush once served as a counselor there.

    Texas-based businesses are mobilizing to help, with several major names pledging support:

    • The Dallas Cowboys and Houston Texans, along with the NFL Foundation, pledged $1.5 million to help fund recovery efforts.
    • San Antonio-based grocery chain H-E-B dispatched emergency convoys to deliver essential supplies and support first responders in the affected areas.
    • AT&T deployed its 40-foot Mobile Connectivity Center to Kerrville, offering free Wi-Fi, computers, and charging stations for displaced residents and first responders.
    • Neiman Marcus partnered with the American Red Cross to facilitate customer donations for disaster relief efforts.

    Other Texas-based companies, including Whataburger, USAA, James Avery, and Kendra Scott, have also contributed to the relief operations, demonstrating a statewide commitment to supporting affected communities.

    Texas Gov. Greg Abbott declared a disaster in several counties, mobilizing state and federal resources to assist in ongoing search and rescue missions. President Donald Trump, who returned to office earlier this year, pledged federal support.

    Authorities urge residents to remain vigilant, with more rain in the forecast that could worsen already dangerous conditions. Still, as search teams press on, communities across Texas are doing what they’ve always done, coming together to rebuild.

  • Polsinelli relocates Dallas office to historic Old Parkland

    Source: polsinelli.com

    DALLAS, Texas — National law firm Polsinelli has officially opened the doors to its new Dallas base at Old Parkland East, reinforcing its commitment to modern work culture and long-term growth in North Texas.

    The relocation, completed June 13, brings together more than 120 attorneys and staff on a single floor spanning roughly 285,000 square feet across Resolute Tower, Providence Hall, and Endeavor Hall.

    Polsinelli’s Dallas managing partner, Brian Bullard, says the firm intentionally traded a traditional multi-floor law office for a layout that prioritizes connectivity and informal collaboration. Open meeting lounges, glass-walled conference pods, and tech-enabled huddle areas are key features meant to break down silos and encourage spontaneous teamwork.

    “We didn’t want just a bigger office — we wanted a smarter one,” Bullard told local reporters. “Bringing everyone to one level transforms how our teams interact daily and, ultimately, how we serve our clients.”

    The firm, founded in Kansas City in 1972, has steadily climbed the AmLaw 100, currently ranking No. 59 with 2024 revenues approaching $1 billion. Its Dallas branch alone has more than doubled in headcount over the past decade, prompting the shift from Frost Tower in the Harwood District to the more distinguished Old Parkland campus on Maple Avenue.

    Real estate experts say Polsinelli’s move reflects a wider trend among top-tier professional services firms in Uptown and Turtle Creek, where high-quality historic redevelopments often command occupancy rates above 90% despite national headlines about shrinking office demand. Class A office space in Uptown Dallas currently averages around $55–$60 per square foot annually, well above the citywide average, according to CBRE.

    “In Dallas’ premium corridors, the flight to quality is real,” said Mark Dorsey, a commercial property analyst with CBRE not involved with the deal. “Old Parkland stands out because it blends iconic architecture with cutting-edge workspace design — that’s a rare combo.”

    Old Parkland East—4020 Maple Avenue, Dallas, TX 75219

    Originally built as a public hospital in 1894, Old Parkland was rescued from decline by Crow Holdings in 2006 and has since become one of Dallas’ most coveted addresses for investment firms, family offices, and corporate HQs. The East expansion, where Polsinelli is now housed, is about 75% leased, according to Crow Holdings, with tenants like NYSE Texas anchoring the new footprint.

    While details of Polsinelli’s lease remain private, Bullard confirms the firm views Old Parkland as a cornerstone for its next decade in Dallas. He adds that the fresh layout is already driving more in-person client meetings — a shift from the remote-heavy years immediately following the pandemic.

    “Our clients appreciate the sense of place here,” Bullard said. “It’s classic Dallas heritage on the outside but entirely future-facing inside. That’s the balance we were looking for.”

  • Thousands of homes planned in Gunter, Texas as semiconductor industry expands

    GUNTER, Texas — Across the quiet prairie of Grayson County, a sweeping transformation is underway. Land once held by generations of ranchers is being reimagined as what could become North Texas’s next major master-planned community, a bold move driven by a regional tech boom and the promise of thousands of new jobs.

    Centurion American Development Group, a leading developer based in North Texas, completed the acquisition of 1,061 acres on June 10. This purchase is a cornerstone of the 1,998-acre “Platinum Ranch” project. Led by CEO Mehrdad Moayedi, the development aims to create not just housing, but a fully integrated urban environment in response to surging demand north of Dallas.

    The catalyst for this expansion is the construction of large semiconductor manufacturing facilities in nearby Sherman. With billions of dollars in investment from global tech firms such as Texas Instruments and GlobiTech, the region is bracing for a wave of new residents. Centurion American is betting that towns like Gunter will become the next frontier of metropolitan growth.

    “Gunter is next in line for major developments along the golden corridor,” said Rex Glendenning of Rex Real Estate, who brokered the land deal. He was referring to the explosive growth along Preston Road and the Dallas North Tollway, which has transformed the area over the past decade.

    Platinum Ranch Master-Planned Community – Gunter, TX

    Platinum Ranch is planned on a grand scale: 4,200 single-family homes, nearly 300 residential villas across 29 acres, and up to 3,000 apartments. The project also includes 277 acres for mixed-use development and 223 acres of green space, featuring parks, lakes, and trails. Several amenity centers are planned, along with enhanced lakes and pedestrian pathways. A school campus will be built within the community, served by the award-winning Gunter Independent School District, a key draw for families.

    Strategically located less than a mile from Preston Road and with direct frontage on the Grayson County Toll Road, Platinum Ranch offers easy access to the wider North Texas region. The multifamily and commercial zones will be concentrated along Marilee Road and the tollway, ensuring accessibility and visibility.

    The project has been zoned to accommodate a diverse mix of residential and commercial uses, reflecting Centurion’s commitment to building a balanced and sustainable community. The 223-acre green space allocation underscores the developer’s focus on enhancing quality of life through open areas, recreational amenities, and environmental stewardship. Several natural lakes within the property will be enhanced and integrated into the community’s design, supporting both aesthetics and ecological value.

    Centurion American emphasizes that Platinum Ranch aims to offer families thoughtful planning, access to quality education, and abundant recreational opportunities. The inclusion of multiple amenity centers and expansive green zones reflects a vision for a vibrant, active, and socially connected community.

    According to company statements, the acquisition was two years in the making. Financing was secured through a consortium of lenders including UBank, Liberty Bankers, and Chambers Bank. Meanwhile, Trez Capital served as the lender for Centurion’s adjacent Taylor Ranch project, a 500-acre development acquired in 2022.

    Centurion has been deeply rooted in Gunter for over a decade, having developed The Bridges at Preston Crossings since 2012, which features a Fred Couples-designed golf course. These projects highlight confidence in the region’s sustained demand for high-quality homes, supported by strong infrastructure and schools.

    “While we spent two years planning the acquisition and development of Platinum Ranch, our commitment to Gunter and Grayson County goes back much further,” Moayedi said in a statement. “We are proud to be a part of the growth story in Gunter and to bring exceptional communities to this beautiful city.”

    Caleb Lavey of Rex Real Estate described the project as a milestone for Gunter, calling it a “template for quality growth” along the Dallas North Tollway corridor.

    With excavation set to begin in Q4 2025, the Texas prairie will soon give way to streets, homes, and commercial centers. Platinum Ranch stands as a symbol of the demographic and economic shifts reshaping the American landscape, where the lines between city, suburb, and countryside continue to blur.

  • McDonald’s to close all of its CosMc’s stores in DFW after less than 2 years

    Nighttime view of CosMc’s restaurant in Dallas with bright yellow lights and signage, surrounded by an empty parking lot

    DALLAS—McDonald’s is shutting down all five of its standalone CosMc’s locations, including the remaining stores in Allen and Fort Worth, Texas, as well as two in San Antonio and the original site in Bolingbrook, Illinois. The closures mark the end of the company’s short-lived experiment in the specialty beverage space.

    Key Points:

    • McDonald’s will close all five CosMc’s locations, including two in the DFW area and two in San Antonio.
    • The closures come after underwhelming performance at larger-format stores.
    • Digital services, including the CosMc’s app and loyalty program, ended on June 23, 2025.
    • McDonald’s plans to introduce CosMc’s-inspired drinks at existing restaurants.

    CosMc’s began winding down operations in late June. All digital services, including its loyalty program, mobile app, and online ordering, were discontinued by June 23, 2025, marking the end of the standalone CosMc’s experiment less than two years after it began.

    The company cited underwhelming performance at its larger-format stores, many of which had been converted from former McDonald’s locations. Company executives noted that smaller, more focused sites were better suited to the brand’s beverage-centric model, aligning more closely with customer habits and operational efficiency.

    Earlier this year, CosMc’s quietly closed three of its Texas locations, in Watauga, Arlington, and one undisclosed site, after reporting stronger results from smaller stores. The full wind-down suggests that even the remaining locations failed to meet McDonald’s financial or strategic goals.

    Still, the company says the pilot was not without value. McDonald’s plans to apply lessons from the CosMc’s test to its core business, starting with a nationwide beverage rollout later this year. Drinks inspired by the now-defunct chain, such as matcha iced lattes and prickly pear slushes, are expected to appear on McDonald’s menus as part of an effort to boost afternoon sales and tap into the $100 billion beverage market, without the operational complexity of maintaining separate storefronts.

    Public response to CosMc’s in the Dallas–Fort Worth area was mixed. On Reddit, some users praised drinks like the turmeric spice latte and blueberry ginger boost, comparing them favorably to Starbucks refreshers.

    Others criticized offerings like the S’mores cold brew, calling it a “chemical sugar bomb.” A BuzzFeed review described the Churro Frappe as “delectable,” while a post on X noted an empty parking lot at the Allen location.

    McDonald’s has not released revenue figures for CosMc’s, but the decision to close all locations suggests the concept fell short of expectations. The company struggled to generate momentum at its larger-format stores and eventually shifted focus to smaller formats. That pivot, however, was not enough to sustain the brand. McDonald’s now plans to bring CosMc’s beverage ideas into its main restaurant business.

    In a statement, McDonald’s chief executive, Chris Kempczinski, described CosMc’s as a “learning lab” that allowed the company to test new flavors and technologies without disrupting its main brand. “We’ve learned so much, so quickly from the CosMc’s test,” the company said. It now plans to bring select drinks from the pilot into existing McDonald’s restaurants.

    CosMc’s opened its first Texas location on March 20, 2024, at 6033 Campbell Road in Dallas, following the brand’s initial launch in Bolingbrook, Illinois, in December 2023. McDonald’s had planned to open nine pilot locations across the Dallas–Fort Worth area and San Antonio by the end of that year.

    Several locations did open across North Texas:

    LocationAddressOpened
    Dallas6033 Campbell Rd.March 2024
    Allen861 W. Stacy Rd.February 2025
    Fort Worth5341 McPherson Blvd.August 2024
    Watauga7304 Denton Hwy.April 2024
    Arlington300 E. Abram St. #150April 2024
    Photo taken by Yasmin Ledezma

    While CosMc’s may not have found lasting success as a standalone brand, its brief run offered McDonald’s a low-risk way to test new ideas in a fast-changing beverage market. With the experiment now concluded, the company is turning its attention to what worked—and how those lessons might shape the future of its core menu.