DALLAS—McDonald’s is shutting down all five of its standalone CosMc’s locations, including the remaining stores in Allen and Fort Worth, Texas, as well as two in San Antonio and the original site in Bolingbrook, Illinois. The closures mark the end of the company’s short-lived experiment in the specialty beverage space.
Key Points:
- McDonald’s will close all five CosMc’s locations, including two in the DFW area and two in San Antonio.
- The closures come after underwhelming performance at larger-format stores.
- Digital services, including the CosMc’s app and loyalty program, ended on June 23, 2025.
- McDonald’s plans to introduce CosMc’s-inspired drinks at existing restaurants.
CosMc’s began winding down operations in late June. All digital services, including its loyalty program, mobile app, and online ordering, were discontinued by June 23, 2025, marking the end of the standalone CosMc’s experiment less than two years after it began.
The company cited underwhelming performance at its larger-format stores, many of which had been converted from former McDonald’s locations. Company executives noted that smaller, more focused sites were better suited to the brand’s beverage-centric model, aligning more closely with customer habits and operational efficiency.
Earlier this year, CosMc’s quietly closed three of its Texas locations, in Watauga, Arlington, and one undisclosed site, after reporting stronger results from smaller stores. The full wind-down suggests that even the remaining locations failed to meet McDonald’s financial or strategic goals.
Still, the company says the pilot was not without value. McDonald’s plans to apply lessons from the CosMc’s test to its core business, starting with a nationwide beverage rollout later this year. Drinks inspired by the now-defunct chain, such as matcha iced lattes and prickly pear slushes, are expected to appear on McDonald’s menus as part of an effort to boost afternoon sales and tap into the $100 billion beverage market, without the operational complexity of maintaining separate storefronts.
Public response to CosMc’s in the Dallas–Fort Worth area was mixed. On Reddit, some users praised drinks like the turmeric spice latte and blueberry ginger boost, comparing them favorably to Starbucks refreshers.
Others criticized offerings like the S’mores cold brew, calling it a “chemical sugar bomb.” A BuzzFeed review described the Churro Frappe as “delectable,” while a post on X noted an empty parking lot at the Allen location.
McDonald’s has not released revenue figures for CosMc’s, but the decision to close all locations suggests the concept fell short of expectations. The company struggled to generate momentum at its larger-format stores and eventually shifted focus to smaller formats. That pivot, however, was not enough to sustain the brand. McDonald’s now plans to bring CosMc’s beverage ideas into its main restaurant business.
In a statement, McDonald’s chief executive, Chris Kempczinski, described CosMc’s as a “learning lab” that allowed the company to test new flavors and technologies without disrupting its main brand. “We’ve learned so much, so quickly from the CosMc’s test,” the company said. It now plans to bring select drinks from the pilot into existing McDonald’s restaurants.
CosMc’s opened its first Texas location on March 20, 2024, at 6033 Campbell Road in Dallas, following the brand’s initial launch in Bolingbrook, Illinois, in December 2023. McDonald’s had planned to open nine pilot locations across the Dallas–Fort Worth area and San Antonio by the end of that year.
Several locations did open across North Texas:
| Location | Address | Opened |
|---|---|---|
| Dallas | 6033 Campbell Rd. | March 2024 |
| Allen | 861 W. Stacy Rd. | February 2025 |
| Fort Worth | 5341 McPherson Blvd. | August 2024 |
| Watauga | 7304 Denton Hwy. | April 2024 |
| Arlington | 300 E. Abram St. #150 | April 2024 |
While CosMc’s may not have found lasting success as a standalone brand, its brief run offered McDonald’s a low-risk way to test new ideas in a fast-changing beverage market. With the experiment now concluded, the company is turning its attention to what worked—and how those lessons might shape the future of its core menu.