{"id":517948,"date":"2025-06-01T22:49:53","date_gmt":"2025-06-01T22:49:53","guid":{"rendered":"https:\/\/daltxrealestate.com\/?p=517948"},"modified":"2025-06-01T22:49:53","modified_gmt":"2025-06-01T22:49:53","slug":"mcdonalds-closes-cosmcs-dfw-texas-2025","status":"publish","type":"post","link":"https:\/\/news.gcu.edu.pk\/en\/mcdonalds-closes-cosmcs-dfw-texas-2025\/","title":{"rendered":"McDonald&#8217;s to close all of its CosMc&#8217;s stores in DFW after less than 2 years"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/daltxrealestate.com\/wp-content\/uploads\/2025\/06\/CosMcs-in-Dallas.webp\" alt=\"Nighttime view of CosMc\u2019s restaurant in Dallas with bright yellow lights and signage, surrounded by an empty parking lot\" class=\"wp-image-517949\"\/><\/figure>\n\n\n\n<p><strong>DALLAS<\/strong>\u2014McDonald\u2019s is shutting down all five of its standalone CosMc\u2019s locations, including the remaining stores in Allen and Fort Worth, Texas, as well as two in San Antonio and the original site in Bolingbrook, Illinois. The closures mark the end of the company\u2019s short-lived experiment in the specialty beverage space.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Key Points:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>McDonald\u2019s will close all five CosMc\u2019s locations, including two in the DFW area and two in San Antonio.<\/li>\n\n\n\n<li>The closures come after underwhelming performance at larger-format stores.<\/li>\n\n\n\n<li>Digital services, including the CosMc\u2019s app and loyalty program, ended on June 23, 2025.<\/li>\n\n\n\n<li>McDonald\u2019s plans to introduce CosMc\u2019s-inspired drinks at existing restaurants.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p>CosMc\u2019s began winding down operations in late June. All digital services, including its loyalty program, mobile app, and online ordering, were discontinued by June 23, 2025, marking the end of the standalone CosMc\u2019s experiment less than two years after it began.<\/p>\n\n\n\n<p>The company cited underwhelming performance at its larger-format stores, many of which had been converted from former McDonald\u2019s locations. Company executives noted that smaller, more focused sites were better suited to the brand\u2019s beverage-centric model, aligning more closely with customer habits and operational efficiency.<\/p>\n\n\n\n<p>Earlier this year, CosMc\u2019s quietly closed three of its Texas locations, in Watauga, Arlington, and one undisclosed site, after reporting stronger results from smaller stores. The full wind-down suggests that even the remaining locations failed to meet McDonald\u2019s financial or strategic goals.<\/p>\n\n\n\n<p>Still, the company says the pilot was not without value. McDonald\u2019s plans to apply lessons from the CosMc\u2019s test to its core business, starting with a nationwide beverage rollout later this year. <a href=\"https:\/\/corporate.mcdonalds.com\/corpmcd\/our-stories\/article\/cosmcs-at-mcdusa-as-part-beverage-test.html\" title=\"\">Drinks inspired by the now-defunct chain<\/a>, such as matcha iced lattes and prickly pear slushes, are expected to appear on McDonald\u2019s menus as part of an effort to boost afternoon sales and tap into the $100 billion beverage market, without the operational complexity of maintaining separate storefronts.<\/p>\n\n\n\n<p>Public response to CosMc\u2019s in the <a href=\"https:\/\/daltxrealestate.com\/category\/news\/\" title=\"\">Dallas\u2013Fort Worth<\/a> area was mixed. On Reddit, some users praised drinks like the turmeric spice latte and blueberry ginger boost, comparing them favorably to Starbucks refreshers.<\/p>\n\n\n\n<p>Others criticized offerings like the S\u2019mores cold brew, calling it a \u201c<strong><a href=\"https:\/\/www.reddit.com\/r\/ChicagoSuburbs\/comments\/1ac0ydv\/deleted_by_user\/#:~:text=chemical%20sugar%20bomb\" title=\"\">chemical sugar bomb<\/a><\/strong>.\u201d A BuzzFeed review described the Churro Frappe as \u201c<strong><a href=\"https:\/\/www.buzzfeed.com\/annakopsky\/cosmcs-mcdonalds-review-taste-test#:~:text=This%20drink%20is%2C%20in%20one%20word%2C%20delectable\" title=\"\">delectable<\/a><\/strong>,\u201d while a post on X noted an empty parking lot at the Allen location.<\/p>\n\n\n\n<p>McDonald\u2019s has not released revenue figures for CosMc\u2019s, but the decision to close all locations suggests the concept fell short of expectations. The company struggled to generate momentum at its larger-format stores and eventually shifted focus to smaller formats. That pivot, however, was not enough to sustain the brand. McDonald\u2019s now plans to bring CosMc\u2019s beverage ideas into its main restaurant business.<\/p>\n\n\n\n<p>In a statement, McDonald\u2019s chief executive, Chris Kempczinski, described CosMc\u2019s as a \u201clearning lab\u201d that allowed the company to test new flavors and technologies without disrupting its main brand. \u201c<em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">We\u2019ve learned so much, so quickly from the CosMc\u2019s test<\/mark><\/em>,\u201d the company said. It now plans to bring select drinks from the pilot into existing McDonald\u2019s restaurants.<\/p>\n\n\n\n<p>CosMc\u2019s opened its first Texas location on March 20, 2024, at 6033 Campbell Road in Dallas, following the brand\u2019s initial launch in Bolingbrook, Illinois, in December 2023. McDonald\u2019s had planned to open nine pilot locations across the Dallas\u2013Fort Worth area and San Antonio by the end of that year.<\/p>\n\n\n\n<p>Several locations did open across North Texas:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Location<\/strong><\/th><th><strong>Address<\/strong><\/th><th><strong>Opened<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Dallas<\/td><td>6033 Campbell Rd.<\/td><td>March 2024<\/td><\/tr><tr><td>Allen<\/td><td>861 W. Stacy Rd.<\/td><td>February 2025<\/td><\/tr><tr><td>Fort Worth<\/td><td>5341 McPherson Blvd.<\/td><td>August 2024<\/td><\/tr><tr><td>Watauga<\/td><td>7304 Denton Hwy.<\/td><td>April 2024<\/td><\/tr><tr><td>Arlington<\/td><td>300 E. Abram St. #150<\/td><td>April 2024<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/daltxrealestate.com\/wp-content\/uploads\/2025\/06\/CosMcs-items-scaled.webp\" alt=\"\" class=\"wp-image-517952\" style=\"width:410px;height:auto\"\/><figcaption class=\"wp-element-caption\">Photo taken by <a href=\"https:\/\/maps.app.goo.gl\/Yer5T7EVDyrPVgyYA\" title=\"\">Yasmin Ledezma<\/a><\/figcaption><\/figure>\n\n\n\n<p>While CosMc\u2019s may not have found lasting success as a standalone brand, its brief run offered McDonald\u2019s a low-risk way to test new ideas in a fast-changing beverage market. With the experiment now concluded, the company is turning its attention to what worked\u2014and how those lessons might shape the future of its core menu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald\u2019s is closing all CosMc\u2019s locations, including stores in Dallas\u2013Fort Worth and San Antonio, less than two years after launching the beverage-focused spinoff. The company plans to integrate select drinks into its core menu.<\/p>\n","protected":false},"author":1,"featured_media":517949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177],"tags":[3254,3255,2053,3256,3257,40,3258,3259,3260,3261,3262],"class_list":["post-517948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-beverage-market","tag-business-news","tag-commercial-real-estate","tag-cosmcs","tag-dallas-fort-worth","tag-dfw-real-estate","tag-food-and-beverage","tag-mcdonalds","tag-restaurant-closures","tag-retail-strategy","tag-san-antonio"],"_links":{"self":[{"href":"https:\/\/news.gcu.edu.pk\/en\/wp-json\/wp\/v2\/posts\/517948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.gcu.edu.pk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.gcu.edu.pk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.gcu.edu.pk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.gcu.edu.pk\/en\/wp-json\/wp\/v2\/comments?post=517948"}],"version-history":[{"count":0,"href":"https:\/\/news.gcu.edu.pk\/en\/wp-json\/wp\/v2\/posts\/517948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.gcu.edu.pk\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/news.gcu.edu.pk\/en\/wp-json\/wp\/v2\/media?parent=517948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.gcu.edu.pk\/en\/wp-json\/wp\/v2\/categories?post=517948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.gcu.edu.pk\/en\/wp-json\/wp\/v2\/tags?post=517948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}